Here’s something I was not expecting to write about today: Free-to-Play wargames! 2021 was going far too well…
I think it’s safe to say Game Labs is the darling pretty of Strategy and Wargaming afficionados all around. Ultimate General Gettysburg was an instant success, Ultimate General: Civil War is a classic (at least in my book), Ultimate Admiral: Age of Sail is fucking phenomenal and I’ve been putting hours and hours into Ultimate Admiral: Dreadnoughts, having paid full-price to get early access to it and I would go as far as to say this is the best naval wargame of all time in it’s time period of late 19th to early 20th centuries.
Now here’s the ugly bit: Game Labs was acquired by Stillfront , a free-to-play publishing company. A press release, available at Stillfront Group website reads as follows: “Stillfront Group AB (publ) (“Stillfront”) has completed the acquisition of 100% of the shares in Game Labs Inc., a Delaware corporation, (“Game Labs”). The acquisition was announced earlier today on 7 May 2021 and the sellers are the joint founders and management of Game Labs.”
Those of you wondering what Stillfront is, they themselves do an amazing game of letting us know: “Stillfront is a leading free-to-play powerhouse of gaming studios. Our diverse and exciting games portfolio has two common themes; loyal users and long lifecycle games.”
Now here’s the bit that has me, and probably everybody reading this worried for the future of a beloved wargame developer whose games actually managed to tap into the ever elusive mainstream audience: “As a part of the Stillfront Group, the studio will continue expanding and improving its portfolio of premium games, but also expand into GaaS (games as a service) and free-to-play, with a clear focus on historical strategy and battle themes.” – If you want to read the whole thing you can do it here. Get a bucket if corporate mumbo-jumbo makes you sick because you’re going to need it.
Usually, I don’t have a problem with Free-to-Play games, even mobile games for that matter. Heck, I play War Thunder fairly often and just yesterday I was trying out Enlisted, their new F2P shooter and those are good enough games. Sometimes I spend way too much time playing Dokkan Battle when cool events come along but I can’t phantom playing Strategy games as live-service bullshit.
I can’t blame Stillfront, I truly can’t. Just imagine playing with a Desert Fox skin for Rommel. You know what, I’ll save you the trouble, you’re welcome.
Follow Strategy and Wargaming Socials
Strategy and Wargaming needs you to follow its socials. Are we the best strategy gaming website around? I would say so. Heck, what other options do you have? The Wargamer? Please.
So why not give us a follow on the cesspool that is Twitter, or join the 1000 other geriatric patients on Facebook? Or subscribe down below? Or maybe do everything? I don’t care, I’m not your grandmother.
If you enjoyed the article, consider buying me a coffee!
I’ve been running Strategy and Wargaming at my own expense since 2017, with only the ad revenue to cover the hosting, with everything else being done by me. So, if you’re an avid reader, you can afford it, and want to support the website, please consider Buying Me a Coffee by clicking this link, for as low as one euro! If you do, just know that you’re helping out a lot and contributing so that Strategy and Wargaming can continue growing!
Leave a comment